A great product alone isn’t enough. Without strong branding, even the best ideas can go unnoticed.
Back in 2016, I had the chance to be part of Kreasi untuk Beraksi, a workshop at Rumah Tiara focused on empowering people with disabilities through creativity. Alongside Asrari Puadi and Felicia Andrianto, I shared insights on how branding can elevate a product’s value.
One key point I emphasized was:
“Selain produk yang bagus, adanya brand(ing) yang baik, termasuk menggunakan kemasan, logo yang unik dan mudah diingat, dan atribut-atribut khas lainnya, maka kita akan dapat meningkatkan value dari sebuah produk yang kita buat.” —Edy Pang
“Besides having a great product, good branding—such as unique and memorable packaging, a distinctive logo, and other signature attributes—can significantly increase the value of what we create.” —Edy Pang
Branding isn’t just about a good-looking logo. It’s about creating a lasting impression: packaging that stands out, a name that sticks, and a visual identity that builds trust. When done right, branding turns a product into an experience, a business into a brand.
That workshop reminded me why I do what I do. Design is more than aesthetics, it’s about impact. It’s about shaping how people connect with a product, a story, or even a movement.
Looking back, I’m grateful for that experience. And moving forward, I’ll continue helping businesses and creators not just make good products, but build great brands.
Read about the event on Good News From Indonesia.