April 30, 2026

Beautiful and Fashionable Football: F.C. Como Women

FC Como Women feels more like fashion than football. The jersey looks like a fashion piece. Not just sportswear. The brand is quiet. Minimal. Very controlled. Typography, photos, layout—everything moves in one tone. Soft, but confident. Editorial, but still football. What makes it stand out is not complexity. It’s restraint. Clear. Precise. And that’s what makes it beautiful.

Even me, a man, wants to wear it.

Here's the pics I want you to see. Enjoy.

To explore more you can visit and read: comowomen.it, Instagram @comowomen, the case study page on Kind Studio, and this Athleta Mag's post.

September 20, 2014

Fashion Magazine Website Concept, Never Happened

My friends once discussed creating a fashion magazine website with me, but we failed to deliver. I take full responsibility for this failure—the issue was poor timing and overcomplicating the project. Back then, I hadn’t learned about minimum viable product (MVP) and insisted on a fully featured site instead of a leaner, workable version, which ultimately led to delays and missed opportunities.

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