FC Como Women feels more like fashion than football. The jersey looks like a fashion piece. Not just sportswear. The brand is quiet. Minimal. Very controlled. Typography, photos, layout—everything moves in one tone. Soft, but confident. Editorial, but still football. What makes it stand out is not complexity. It’s restraint. Clear. Precise. And that’s what makes it beautiful.
What I find interesting from this post is how Italian football once had such a strong visual identity.
Not just famous clubs like AC Milan, Inter, or Juventus. Even smaller clubs had logos that felt bold, minimal, and unforgettable.
Simple shapes. Strong colors. Clear symbols. A wolf for Roma. An eagle for Lazio. A flower for Fiorentina. A sailor silhouette for Sampdoria. They looked more like timeless emblems than modern sports branding.
There was confidence in that simplicity.
Today, many football logos try too hard to look modern. Cleaner, flatter, safer. But often they lose character in the process. Old Italian football crests were different. They were not designed to follow trends. They were designed to represent cities, history, and pride.
That is why many of them still feel stronger today.
I recently took the Adobe Creative Type test, and it labeled me as a Luminary—someone who dreams big and believes deeply in what’s possible.
It feels surprisingly accurate.
As a designer, art director, and visual storyteller, I’ve always been drawn to the kind of work that brings meaning, clarity, and beauty into the world. Whether it’s crafting a brand identity, visualizing data, or leading a creative team, I approach every project with the belief that design is not just about how things look—but about how they connect and inspire.
“In astronomy, a luminary is a light-giving body. You shine a light in the darkness, illuminating pathways to a more beautiful world you know is possible.”
That line stood out to me. It captures something I’ve felt but never really put into words.
The test describes Luminaries as intuitive creators who mine the depths of their inner world to unearth precious gems worth sharing. They’re idealists who don’t just see problems—but possibilities. That’s the kind of energy I try to bring into my work: optimistic, imaginative, and purpose-driven.
💡 My creative strengths: — Seeing possibilities beyond the ordinary — Turning big ideas into reality — Connecting meaningfully through design and storytelling
🧭 What drives me: — A strong sense of clarity, meaning, and balance — Building visuals that make complex ideas feel human — Believing that design can genuinely help make the world better—even just a little
Like many Luminaries, I’ve often felt like an idealist in a world that moves fast, demands certainty, and favors what's familiar. But I’ve learned to see that as strength. I’d rather believe in something deeply and build toward it, even if the path is slow or unclear.
“The world depends on the Luminary to dream the future into being.”
Logo is more than just a pretty design—it’s the face of the brand. It’s what people recognize, remember, and connect with. For your own business, with so many different types of logos, how do you know which one fits your brand best?
Let’s break it down, one by one.
Wordmarks (Logotypes)
If your brand name is unique and easy to remember, a wordmark might be the way to go.
Think Google, Coca-Cola, or Disney—logos that are all about the font.
Works best for businesses with short, distinct names.
Typography is everything. The right font can make or break a wordmark.
Most popular in fashion—Gucci, Chanel, and Louis Vuitton all use them.
If you go for a wordmark, don’t just pick a random font. You need something that feels custom, polished, and reflective of your brand.
Lettermarks (Monograms)
When your brand name is long, a lettermark helps keep things simple.
Uses initials instead of the full name—think HBO, CNN, or NASA.
A clean, professional look that works great for corporate and tech brands.
Short and easy to recognize, especially in digital spaces.
If your company has a long or complicated name, a lettermark can save you from an overcrowded logo.
Letterforms (Letter Logos)
Letterforms take minimalism to the next level.
Uses just one letter—like McDonald’s “M” or Netflix’s “N.”
Simple, bold, and instantly recognizable.
Works best when the letter design is unique and memorable.
The trick here is to create something iconic with just one letter. That’s why strong typography is non-negotiable.
Pictorial Marks (Logo Symbols)
A picture is worth a thousand words—especially when it’s your logo.
Uses a single, recognizable icon—like Apple’s apple or Twitter’s bird.
Best for brands that are already well-known.
Can symbolize your brand’s values or industry.
Pictorial marks are powerful, but they take time to build recognition. If you’re just starting, pairing it with a wordmark (at least at first) might be a smart move.
Abstract Marks
Abstract logos are all about creativity and uniqueness.
Uses geometric or artistic shapes instead of a literal image.
Think of Nike’s swoosh or Adidas’ three stripes—simple but iconic.
Doesn’t tie your brand to a specific object, giving more flexibility.
The key here? Keep it simple. A good abstract logo should be memorable, not confusing.
Mascot Logos
Mascots add personality to a brand like nothing else.
Features an illustrated character—like KFC’s Colonel Sanders or the Pringles guy.
Works great for family-friendly, playful, or food brands.
Grabs attention and makes your brand feel more relatable.
The downside? Mascots don’t always work for every platform, especially in small-scale branding like app icons or business cards.
Combination Marks
Can’t decide between a symbol and text? Go for both. This usually happens when you want to use a symbol as a logo, but there’s a concern that it might not be easily recognizable.
Pairs a wordmark or lettermark with a symbol—like Shopify, Lacoste, or HappyFresh.
Offers flexibility: You can use the full logo or just the symbol when needed.
Ideal for new businesses that want strong brand recognition.
Combination marks are one of the most common logo styles—and for good reason. They’re versatile, clear, and easy to use across different branding materials.
Emblem Logos
If you want a logo with a classic, official feel, an emblem might be your best bet.
Features text inside a symbol or badge—think Starbucks, Manchester City, Inter Miami, or Harley-Davidson.
Feels timeless and prestigious, often used by universities or government organizations.
Has a lot of detail, which can make it harder to scale down for small designs.
Emblems work great for brands that want a traditional and sophisticated look. Just make sure it’s not too complex for digital use.
So, Which Logo Type Is Best for You?
Now that you know the 8 types of logos, how do you choose the right one? Here’s what to consider:
Your Brand Name: If it’s unique and short, a wordmark works. If it’s long, consider a lettermark.
Your Industry: Abstract and pictorial marks are great for tech and lifestyle brands, while emblems work well for institutions.
Your Audience: Mascots are fun and friendly, while letterforms feel sleek and modern.
Your Growth Plans: If you plan to expand globally, an abstract or pictorial mark might be a smart move since it’s not tied to a specific language.
Your logo is one of the most important elements of your brand identity. Take your time, experiment, and find a style that truly represents what you stand for.
A great product alone isn’t enough. Without strong branding, even the best ideas can go unnoticed.
Back in 2016, I had the chance to be part of Kreasi untuk Beraksi, a workshop at Rumah Tiara focused on empowering people with disabilities through creativity. Alongside Asrari Puadi and Felicia Andrianto, I shared insights on how branding can elevate a product’s value.
One key point I emphasized was:
"Selain produk yang bagus, adanya brand(ing) yang baik, termasuk menggunakan kemasan, logo yang unik dan mudah diingat, dan atribut-atribut khas lainnya, maka kita akan dapat meningkatkan value dari sebuah produk yang kita buat.” —Edy Pang
"Besides having a great product, good branding—such as unique and memorable packaging, a distinctive logo, and other signature attributes—can significantly increase the value of what we create." —Edy Pang
Branding isn’t just about a good-looking logo. It’s about creating a lasting impression—packaging that stands out, a name that sticks, and a visual identity that builds trust. When done right, branding turns a product into an experience, a business into a brand.
That workshop reminded me why I do what I do. Design is more than aesthetics—it’s about impact. It’s about shaping how people connect with a product, a story, or even a movement.
Looking back, I’m grateful for that experience. And moving forward, I’ll continue helping businesses and creators not just make good products, but build great brands.
If I had to choose an animal, I’d love to be an eagle.
Not for its power, but for its vision. Eagles fly with purpose, always knowing where they’re headed. That’s how I want to navigate my journey—focused, intentional, and unafraid.
They face storms head-on, just as I’ve learned to step out of my comfort zone and share my work. They move with precision, reminding me to create with purpose, not just to blend in.
Eagles don’t rush; they calculate. That’s how I work—refining ideas, sharpening execution, and ensuring quality in everything I do.
And most importantly, eagles don’t follow. They lead. They carve their own path.
What about you? What animal reflects your journey?
I’ve always believed growth happens when we step outside our comfort zone. For years, I’ve worked on branding, web design, and infographics—turning ideas into visual stories. But now, I want to go further.
Interactive data visualization has become my new obsession.
I often have ambitious ideas for presenting data—fluid, interactive, and immersive. But execution is another story. It slows me down. Tools like Tableau or Flourish make visualization accessible and have interactive output, yet they lack the design flexibility I’m used to in Illustrator. On the other hand, JavaScript like D3.js offer limitless possibilities but demand a level of coding expertise I need to refine.
Over the next six months, I want to challenge myself to:
Create interactive data visualizations as refined as static designs.
Explore coding and other tools for data storytelling.
I have a background in front-end development, but my career has largely focused on branding and graphic design. Now, I want to reconnect with my technical side—to merge design and data in a way that is both meaningful and visually compelling, bringing it to life through interactivity.
I know this journey will require patience, learning, and possibly collaboration. It won’t be easy, but growth never is. Let’s see where this takes me.
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